Monday, April 6, 2009

The Lipstick index : 5 ways the recession is changing our life.

How could I not blog about an article which had that for a title!

I regularly skim through feeds from The Trendsetting Blog and this one got me thinking today. The article argues that coping with the global recession has become more than lifestyle adjustment, it is really changing lives:

5 trends noted:
  1. Potty training - to cut back on disposable nappies.
  2. Apearance expenses: do-it-yourself hair dying, persona grooming.
  3. Cell phone and internet use : 39% of cellphone subscribers in the States are looking at cutting back on internet, and 1 in 5 cellphone users have cut back in the last 6 months or are planning to. More research shows there has been a 20% growth in VOIP - go Skype!
  4. Cookbook sales are up (like double digit growth for Amazon), in fact the whole DIY section. Backing this up was a story I heard last week about the phenomenal growth in sales of vege seeds and seedlings.
  5. Bartering is in.
Must pass these trends onto our acquisition team .... and look at our public internet service offerings!

PS The quirky economic theory "The Lipstick Indicator" is based on the question : Does lipstick sell well when the economic depression deepens? Google Trends answers “Yes” More>>

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